About Us

Our Founders

We created Alchemy to reshape the way organisations approach strategic decision making and transformation.

Alchemy brings together the right blend of expertise to ensure you gain maximum value and avoid a siloed approach to any opportunity. Our founding partners work closely with every client, and, where needed, we bring in the ideal mix of Alchemists to provide the specialist support that best fits each organisation.

Cassidy Mason

Director and Chief Executive Officer

Cassidy Mason

Director and Chief Executive Officer

Cassidy excels in sales and performance optimisation, driving business strategy with a people-centric approach. Her experience spans Jersey, the UK and ANZ, across diverse industries, including professional services and her time as Head of Strategy for a global e-commerce business and has supported clients achieve impressive YoY growth.

cassidy@alchemy.je

Ian 
Webb

Director and Chief Technology Officer

Ian 
Webb

Director and Chief Technology Officer

Ian is a strategic IT Consultant advising boards and business leaders on technology transformation. He has helped many businesses to modernise their IT systems and reform their businesses. His previous experience in CIO/CTO roles ensures focus on enhancing capability and capacity for peak performance and future growth.

ian@alchemy.je

Lynne Capie

Director and Chief Marketing Officer

Lynne Capie

Director and Chief Marketing Officer

Lynne is a highly accomplished and award-winning communications and strategy expert with over twenty years’ experience in senior leadership roles in local government, finance and legal sectors for offshore and global businesses.

lynne@alchemy.je

Our Alchemists

We unite diverse minds to co-create bold, innovative and actionable solutions, aligning people, perspectives and purpose to solve complex challenges.

Our network brings together independent experts from diverse disciplines and industries each offering valuable perspectives.

Free from traditional consultancy constraints, these specialists maintain complete independence with one singular focus: serving your needs as the client. This unique approach enables us to combine knowledge freely, crafting innovative and cohesive solutions designed for sustained success.

We assemble bespoke teams tailored to your specific requirements. The outcome delivers exceptional insights, strategically aligned initiatives and measurable impact, benefiting your team, your organisation and your clients.

Our Ethos

Relentless in the Pursuit of Excellence

We refuse to accept mediocrity. Every decision, initiative or outcome must add real value.

Strength in Difference

We bring together distinct perspectives to cut through complexity, uncover clarity and unlock performance no one could achieve alone.

Bold Enough to Be Brilliant

We don’t play it safe. We challenge, create and deliver work that inspires, energises and makes a lasting impact.

Our values create alignment

Values are not words you write once and forget. They should be visible in decisions, in relationships and in the quality of the work delivered every day. Ours shape our culture, influence how we select our Alchemists and set the standard for the impact we create with our clients.

Our Values → Passion

We create the spark that ignites every engagement. We show up fully, think boldly and care deeply about creating work that leaves nothing in reserve. Passion is our catalyst, it drives your momentum.

Our Values → Value

We believe value comes from doing the right things, not simply doing more. Our focus is on helping you concentrate your time, energy and investment where it will create the greatest advantage, turning good thinking into practical action and measurable commercial progress that genuinely strengthens your business.

Our Values → Adhesion

Adhesion is the force that brings different minds, disciplines and perspectives together. It’s the moment where ideas connect and strengthen each other. It’s at the heart of Alchemy: the bond that turns diversity of thought into breakthrough, and breakthrough into lasting transformation.

The Result → Alignment

Every strategic decision in a business has a ripple effect across the whole business. At Alchemy, nothing is looked at in silos. We bring together diverse minds to ensure that every angle is explored, optimising the impact in the best way for your business.

Scroll